Management OA Books Collection
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Browsing Management OA Books Collection by Publisher "BCcampus"
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Item Health Care Assistant Program:: Supplement to the Provincial Curriculum Guide (2015)(BCcampus, 2023) Province of British ColumbiaThe Health Care Assistant Program: Supplement to the Provincial Curriculum Guide (2015), Third Edition, November 2021 has been updated to support the delivery and assessment of the required learning outcomes and course content set out in the Health Care Assistant Program Provincial Curriculum (2015).Item Introduction to Consumer Behaviour(BCcampus, 2023) Andrea NiosiThis open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers. This OER contains content created by students from Kwantlen Polytechnic University and is best used alongside the Ancillary Resource Guide that contains several essays, case studies, assignments, and project outlines, and an accompanying multiple choice test bank.Item Psychology of Language(BCcampus, 2023) Dinesh RamooIn this textbook, students are introduced to the fundamental principles of linguistics and psycholinguistics. Students will explore theories and models of language development, comprehension and production as well as bilingualism and reading. All of these topics are approached from a Canadian perspective and include ideas from indigenous cultures and languages of Canada.